3 Essential Things Your Brand Must Communicate to Your Client

“TRUST ME! I am concerned for you and want you to not go to jail for this.” …Said the text I got from the person who was trying to scam me by telling me the police were investigating the illegal use of my Social Insurance Number at the border (for the third time this month).

It’s a little like when your date tells you they don’t understand why you’re so upset at their wildly insensitive joke since they’re “a nice person”…

There are some things you shouldn’t have to SAY if you want to connect with someone: they should just feel it. Your brand works the same way.

Here’s three things your brand MUST communicate at a glance for a dazzling first impression:

1. Your STORY & VALUES

No one should have to go hunting for your story and values (they’re the core of what you care about – not just some corporate buzzwords you slapped on the about section of your website… right?)

No matter how someone experiences your brand (social media, business card, copy in an email, etc) EVERYTHING should flow out of your story and create an instant connection with your values.

2. YOU are the best for THEM

The best way to stand out from a crowded industry of certifications and elevator pitches is to let your personality be the differentiating factor. No one can give your clients the unique approach and perspective that you can, so share it loudly and often.

A brand that showcases your true self creates an emotional on-ramp for connection.

3. What to EXPECT during and after working with you

The energy of your brand is the energy your clients will expect throughout their time with you. Stuffy and formal translates as impersonal and matter-of-fact. Amateur-ish or poorly designed reads as disorganized and chaotic.

But high-quality, intentional designs and language get clients excited for a competent, seamless, and personalized experience with you. They’ll already be drafting a glowing testimonial before you’ve wrapped it all up!

Which of these does your brand need help with?

These are exactly the types of questions I ask when starting a brand project. I have a few more openings for this quarter, so if you know you’re ready to give your brand some attention, head over to my website and let’s get started!